Cate Silva
PRODUCT DESIGNER • Toronto, CA
With 15+ years of hands-on experience as a product designer, I seamlessly fuse creativity with functionality. My expertise lies in crafting innovative solutions, ensuring that each design project combines aesthetic appeal with user-centric excellence.
Thomson Reuters
Worked on the digital site, checkout, and tax software for Thomson Reuters.
I created a motion graphics library and led various projects aimed at increasing user engagement for their Rewards Program
Triangle Rewards
Enhancing UX/UI for Canadian Tire's Iconic Loyalty Program
HomeX
Home-X: adapting to pandemic challenges with remote assist (RA) technology
Ashley Madison
Connecting millions: Ruby Life's global reach in online dating and social networking
Clover
Driving growth: ads to differentiate clover in the dating app market
Education
2025
BOston university
MS in Computer Information Systems · Software Development
2024
UNIVERSITY OF MICHIGAN
MS in Human-Centered Design and Engineering · User Experience Design
2020
UNIVERSITY OF TORONTO
Agile Project Management Cert.
2019
BRAINSTATION · Toronto
Product Management Cert.
2019
BRAINSTATION · Toronto
User Experience Design Cert.
2011
FBAUP
BFA Visual Communication Design · Concentration in Digital Media, Animation
Skills
User Experience (UX) Design:
Ideation, Empathy Maps, User Journey Mapping, Personas and Scenarios, Information Architecture, User Flows, Wireframing, Visual Design, Rapid Prototyping, End-to-End & Iterative Design, Research Techniques (A/B Testing
User Interviews, Competitive Analysis, Affinity Mapping, Heurestic Evaluation, etc…)
Emerging Technologies: Natural Language Processing (NLP), Artificial Intelligence (AI), Large Language Models (LLM), Conversational User Interfaces (CUI), Data Mining, Motion Graphics
Development: Motion graphics, HTML/CSS, Java, JavaScript, Vue, React, Git
Have a project?
Let my expertise as a seasoned product designer transform your ideas into standout designs. I specialize in bringing innovation and functionality to the table, ensuring your project surpasses expectations.