Role
UX/UI Designer, Front-End Developer
TIMELINE
2016 - 2017
TOOLS
Outdoor enthusiasts, Eco-conscious shoppers, urban adventurers, athletes, fashion-concious consumers.
• Content Freshness: In the fast-paced fashion industry, quickly identifying and updating top-selling items on the website was crucial for maintaining user interest and engagement.
• Relevance to Outdoor and Fashion Trends: As an outerwear brand that also sells bike gear, ski gear, and other specialized products, it's important to keep content up-to-date with current fashion trends and seasonal demands. The design needs to resonate with users who are outdoor enthusiasts and athletes in Canada and the US.
• Inconsistent Layouts: Each brand landing page had its own separate design layout (and CSS file), making the site difficult to maintain from a design and engineering perspective and leading to a disjointed user experience. Consistency across pages was lacking, which could confuse users and diminish the brand's professional appearance.
• Page Load Speed: Initial analysis revealed that visitors who converted had received pages that loaded twice as fast as those who did not convert. This highlighted the significant impact of load times on user engagement and conversion rates.
My idea was to create a magazine spread story layout by adding some quick street-style snapshots that would be of inspiration and talk directly to the users to make them connect with the brands. This kind of modular layout would give flexibility to brands that don’t have a lot of products. I also saw an opportunity to develop the structure so that the code would be cleaned up and optimized to make it easy for anyone to update the page. This enables the company to have a cohesive site that works with all their brands and seasons while making it easy to update with new products.
Enhanced user engagement and conversion rates through faster load times, visually appealing designs, and optimized content, while streamlining operational efficiency to keep website updates fresh and relevant. Achieved brand consistency and maintained market relevance by delivering trend-aligned experiences for the dynamic fashion and outdoor gear industries.
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Let my expertise as a seasoned product designer transform your ideas into standout designs. I specialize in bringing innovation and functionality to the table, ensuring your project surpasses expectations.