Triangle Rewards
Role
Lead Product Designer
TIMELINE
Jan - Mar 2024
TOOLS
Canadian Tire Corporation (CTC) is an iconic Canadian brand known for its wide range of retail brands and services. The company’s Canadian Tire Money was one of Canada’s most beloved loyalty programs. To appeal to a younger, more digitally-minded demographic, Canadian Tire launched the Triangle Rewards program in 2018. This program allows members to collect and redeem Canadian Tire Money online and in-store at Canadian Tire and various other retailers. With a Triangle account, users can collect digital Canadian Tire Money using their Triangle Rewards card, keychain mini-card, or mobile app.
On the Triangle team, I worked as the product designer, focusing exclusively on the Triangle Rewards app and related bank app projects.
Canadian Tire Corporation (CTC) is an iconic Canadian brand known for its wide range of retail brands and services. The company’s Canadian Tire Money was one of Canada’s most beloved loyalty programs. To appeal to a younger, more digitally-minded demographic, Canadian Tire launched the Triangle Rewards program in 2018. This program allows members to collect and redeem Canadian Tire Money online and in-store at Canadian Tire and various other retailers. With a Triangle account, users can collect digital Canadian Tire Money using their Triangle Rewards card, keychain mini-card, or mobile app.
On the Triangle team, I worked as the product designer, focusing exclusively on the Triangle Rewards app and related bank app projects.
Canadian Tire Corporation (CTC) is an iconic Canadian brand known for its wide range of retail brands and services. The company’s Canadian Tire Money was one of Canada’s most beloved loyalty programs. To appeal to a younger, more digitally-minded demographic, Canadian Tire launched the Triangle Rewards program in 2018. This program allows members to collect and redeem Canadian Tire Money online and in-store at Canadian Tire and various other retailers. With a Triangle account, users can collect digital Canadian Tire Money using their Triangle Rewards card, keychain mini-card, or mobile app.
On the Triangle team, I worked as the product designer, focusing exclusively on the Triangle Rewards app and related bank app projects.
ACCOUNT DELETION
FILTER
In January 2021, Apple mandated that apps allowing account creation must also enable users to delete their accounts within the app. Our goal was to comply with this requirement while making it easy for users to redeem offers during in-store shopping and encourage them to continue engaging with the app.
PROCESS
Research and Assessment: Investigated how other apps implement account deletion. Conducted brainstorming and sketching sessions to develop user experience flows and on-brand illustrations.
RESEARCH
Split the research tasks between teams due to shared functionality across CTC apps. Ran a closed card sorting test with participants to evaluate the information architecture (IA) and determine optimal categorization and labeling on the account page. Conducted nine usability tests in conjunction with the CTC App designer to refine the user flow and placement of the account deletion feature.
FINDINGS
90% of users placed ‘deletion’ under settings, associating app settings with managing all aspects of the app.
88% of participants requested more clarification on the “Rewards and Canadian Tire” page, with some unable to understand the purpose of the page. Comments included, "What’s Triangle ID?"
One participant, who didn’t ask for more clarification, took a long time to understand it but ultimately did.
ACTION
To address these concerns, the content team reworked the microcopy.
I created new illustrations that matched the brand's look and feel, enhancing the overall user experience.
ACCOUNT DELETION
FILTER
In January 2021, Apple mandated that apps allowing account creation must also enable users to delete their accounts within the app. Our goal was to comply with this requirement while making it easy for users to redeem offers during in-store shopping and encourage them to continue engaging with the app.
PROCESS
Research and Assessment: Investigated how other apps implement account deletion. Conducted brainstorming and sketching sessions to develop user experience flows and on-brand illustrations.
RESEARCH
Split the research tasks between teams due to shared functionality across CTC apps. Ran a closed card sorting test with participants to evaluate the information architecture (IA) and determine optimal categorization and labeling on the account page. Conducted nine usability tests in conjunction with the CTC App designer to refine the user flow and placement of the account deletion feature.
FINDINGS
90% of users placed ‘deletion’ under settings, associating app settings with managing all aspects of the app.
88% of participants requested more clarification on the “Rewards and Canadian Tire” page, with some unable to understand the purpose of the page. Comments included, "What’s Triangle ID?"
One participant, who didn’t ask for more clarification, took a long time to understand it but ultimately did.
ACTION
To address these concerns, the content team reworked the microcopy.
I created new illustrations that matched the brand's look and feel, enhancing the overall user experience.
ACCOUNT DELETION
FILTER
In January 2021, Apple mandated that apps allowing account creation must also enable users to delete their accounts within the app. Our goal was to comply with this requirement while making it easy for users to redeem offers during in-store shopping and encourage them to continue engaging with the app.
PROCESS
Research and Assessment: Investigated how other apps implement account deletion. Conducted brainstorming and sketching sessions to develop user experience flows and on-brand illustrations.
RESEARCH
Split the research tasks between teams due to shared functionality across CTC apps. Ran a closed card sorting test with participants to evaluate the information architecture (IA) and determine optimal categorization and labeling on the account page. Conducted nine usability tests in conjunction with the CTC App designer to refine the user flow and placement of the account deletion feature.
FINDINGS
90% of users placed ‘deletion’ under settings, associating app settings with managing all aspects of the app.
88% of participants requested more clarification on the “Rewards and Canadian Tire” page, with some unable to understand the purpose of the page. Comments included, "What’s Triangle ID?"
One participant, who didn’t ask for more clarification, took a long time to understand it but ultimately did.
ACTIONS
To address these concerns, the content team reworked the microcopy.
I created new illustrations that matched the brand's look and feel, enhancing the overall user experience.
ACCOUNT DELETION
FILTER
In January 2021, Apple mandated that apps allowing account creation must also enable users to delete their accounts within the app. Our goal was to comply with this requirement while making it easy for users to redeem offers during in-store shopping and encourage them to continue engaging with the app.
PROCESS
Research and Assessment: Investigated how other apps implement account deletion. Conducted brainstorming and sketching sessions to develop user experience flows and on-brand illustrations.
RESEARCH
Split the research tasks between teams due to shared functionality across CTC apps. Ran a closed card sorting test with participants to evaluate the information architecture (IA) and determine optimal categorization and labeling on the account page. Conducted nine usability tests in conjunction with the CTC App designer to refine the user flow and placement of the account deletion feature.
FINDINGS
90% of users placed ‘deletion’ under settings, associating app settings with managing all aspects of the app.
88% of participants requested more clarification on the “Rewards and Canadian Tire” page, with some unable to understand the purpose of the page. Comments included, "What’s Triangle ID?"
One participant, who didn’t ask for more clarification, took a long time to understand it but ultimately did.
ACTIONS
To address these concerns, the content team reworked the microcopy.
I created new illustrations that matched the brand's look and feel, enhancing the overall user experience.
ACCOUNT DELETION
FILTER
In January 2021, Apple mandated that apps allowing account creation must also enable users to delete their accounts within the app. Our goal was to comply with this requirement while making it easy for users to redeem offers during in-store shopping and encourage them to continue engaging with the app.
PROCESS
Research and Assessment: Investigated how other apps implement account deletion. Conducted brainstorming and sketching sessions to develop user experience flows and on-brand illustrations.
RESEARCH
Split the research tasks between teams due to shared functionality across CTC apps. Ran a closed card sorting test with participants to evaluate the information architecture (IA) and determine optimal categorization and labeling on the account page. Conducted nine usability tests in conjunction with the CTC App designer to refine the user flow and placement of the account deletion feature.
FINDINGS
90% of users placed ‘deletion’ under settings, associating app settings with managing all aspects of the app.
88% of participants requested more clarification on the “Rewards and Canadian Tire” page, with some unable to understand the purpose of the page. Comments included, "What’s Triangle ID?"
One participant, who didn’t ask for more clarification, took a long time to understand it but ultimately did.
ACTIONS
To address these concerns, the content team reworked the microcopy.
I created new illustrations that matched the brand's look and feel, enhancing the overall user experience.
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