Role
UI Designer, UI Motion Designer
Timeline
2019
TOOLS
Clover is a dating app designed to help users meet new people, competing with services like Bumble, Tinder, and Hinge. My focus was on creating motion graphic ads to drive user acquisition and differentiate Clover positively from competitors as well as enhancing the app's user experience.
Age Group: 19-42 years old
Platform Users: Social media savvy individuals using platforms like Facebook, Twitter, Instagram, Google, YouTube, Snapchat
Increase overall user acquisition, with a specific focus on attracting more female users.
• Analyzed ad engagement data and platform performance, identifying that the 19-42 age group—primarily males—was the most engaged audience.
• Researched competitor ads to understand effective strategies and adapted these insights to optimize motion graphic ad variants across Facebook, Snapchat, and Google.
I developed targeted ad campaigns aimed at female audiences, using tailored imagery and messaging designed to resonate with this demographic. I created multiple ad variants and conducted A/B testing to measure performance, optimizing underperforming ads with data-driven insights to improve engagement and acquisition rates. In addition, I designed dynamic image-based motion graphics for both web and mobile platforms, working closely with marketing and user acquisition teams to ensure strategic alignment. To maximize audience reach and campaign effectiveness, I utilized a variety of platforms including Facebook, Instagram, Twitter, Google, YouTube, and Snapchat.
I have also designed and animated UI elements for multiple use cases, including the Apple and Android app stores, website, and marketing materials. Provided visual guidance for developers to ensure smooth integration and consistency across platforms.
Chat Feature Ads: Created engaging motion graphic ads showcasing the chat functionality, enhancing user awareness and engagement.
UI Animations: Developed and animated UI components for seamless user interactions, improving visual appeal and usability across various platforms.
• User Acquisition: Successfully increased the user base, particularly among the target demographic of 19-42-year-olds.
• Gender Balance: Improved the ratio of female to male users by creating targeted ad campaigns.
• Ad Performance: Enhanced ad engagement and effectiveness through data-driven design and testing.
• Competitive Positioning: Differentiated Clover from competitors with unique, visually engaging motion graphic ads.
By employing a user-centered design thinking approach, I was able to create effective motion graphic ad campaigns that significantly boosted user acquisition and improved gender balance on Clover. This project highlights my ability to leverage user insights and data analysis to drive design and marketing strategies that achieve tangible business results.
Have a project
Let my expertise as a seasoned product designer transform your ideas into standout designs. I specialize in bringing innovation and functionality to the table, ensuring your project surpasses expectations.