Cate Silva 👋🏼
Product Designer, Developer and Technology Lover.
Home
· About
Call it Spring SS14
Call it Spring thrived to be ahead of the curve when it comes to its products, marketing, brand development and design. The creative direction is distinctively bold and beautiful. The SS14 collection was no different and combined 8-bit with pixel-patterned backgrounds and pastel colours.
I worked on the UX mock-ups with the team, created a brand new layout wireframe concept and visual mockups with a clean design with 3D outline on prices tags and CTAs and animations that blended with the bright and bold theme collection.
UX, UI Design & Branding
Wireframes
Another goal was to have a layout that would feature more products, was flexible, and that when would still look good when we hide certain sections. Above and Below are some initial wireframes created in Axure as a study to help us visualize our solution until deciding on a final direction.
Solutions
Below are some examples of the final UI. Since the mock-ups were high-fidelity and made the real size of the website display it allowed the front-ends to integrate at a quicker pace which in turn gave us time to do some fine tuning and edits to the animations on the UI.
Credits
Co-designed with: Justin Kok, UX Director: Maya Rioux, Manager: Ivo Tol, Developer: Chris Berhe